(credit: Aurich Lawson)
AT&T is eliminating the DirecTV Now brand name it uses for its struggling Internet-based TV service. DirecTV Now will become "AT&T TV Now" later this summer, AT&T announced today. DirecTV Now (the future "AT&T TV Now") offers a bundle of linear TV channels, similar to traditional cable or satellite services, and AT&T said its core offering won't be changed.
AT&T's 2015 purchase of DirecTV, the nation's largest satellite TV network, doesn't seem to be paying off as AT&T hoped. AT&T launched DirecTV Now—a stripped-down, online-only version of DirecTV—in 2016, and it was immediately plagued by multiple outages, unexpected blackouts of live local sports games, and missing channels.
While the technical problems got sorted out, AT&T's subscriber gains were short-lived. As we wrote last week, AT&T lost 946,000 TV subscribers in Q2 2019 after announcing a series of price increases.
Read 13 remaining paragraphs | Comments
Read More